Every mass protest is based on the same essential calculation: There's strength in numbers. And that certainly seems to be the assumption that's animating the astonishing numbers of demonstrators we've been witnessing in just the past few weeks, in places ranging from Egypt and Turkey, to Indonesia and Brazil, and even Bulgaria. The causes of discontent are myriad, though certain themes tend to resurface.

What happens when the domestic public seemingly overtakes a country’s public diplomacy agenda? Brazil looked like it had scored a double goal when it secured the bid to host the 2014 World Cup and 2016 Olympics. A massive promotional campaign to garner world attention was well underway. And then came the massive protests by the Brazilian public.

What happens when the domestic public seemingly overtakes a country’s public diplomacy agenda?

Brazil looked like it had scored a double goal when it secured the bid to host the 2014 World Cup and 2016 Olympics. A massive promotional campaign to garner world attention was well underway. And then came the massive protests by the Brazilian public.

More and more governments are now focusing on the potential of tablets, smartphones, and portable devices in the pursuit of foreign policy goals and objectives. Quite simply, mobile technologies are growing fast and not only in North America and Europe, but in the most rural areas of the globe and in regions where human rights and civil liberties are far from being fully enjoyed by all citizens.

A court in Saudi Arabia has sentenced seven cyber activists to between five to 10 years in prison for inciting protests, mainly by using Facebook. The men were arrested in September last year, according to Human Rights Watch (HRW), and their trial began in April.

It’s not uncommon for the Castro regime to accuse dissidents of being CIA agents or puppets of the U.S. government. Viral media attacks on Cuban blogger Yoani Sánchez are not unique. However, the manner in which they attack Sánchez and other female dissidents, compared to their male counterparts, does seem unique.

Diplomacy is evolving, rapidly adapting to a world in which real time communication is faster than ever and the “rules of engagement” are not limited only to foreign policy and military strategy, but also to social media and public diplomacy. It is a different kind of engagement, a veritable framework to provide the conditions necessary for ambassadors and diplomats to open and nurture a true dialogue with their publics, both at home and abroad.

Cape Town Tourism's Facebook campaign, Send Your Facebook Profile to Cape Town, has won a Cannes Lions Gold Award for Cape Town Tourism's advertising agency, Ogilvy & Mather. The prize was awarded in the Branded Content Category (Best Use or Integration of Digital or Social Media) making them one of only two 2013 Gold Award winners from South Africa.