Through the International Security Assistance Forces AFPAK Hands program, detailed in my previous post, we have learned that much of the efforts towards Afghan media, on the part of ISAF and the international community, are directed towards the Afghan media who have the largest audience. Much of this feedback was received from media outlets themselves. However, there are many other media outlets who communicate to specific audiences.

In a world where attention scarcity has displaced access as the new information problematic, how do you get your issue noticed? This is precisely the question that confronted Invisible Children, the international NGO that produced the viral online video “Kony 2012.”

In a world where attention scarcity has displaced access as the new information problematic, how do you get your issue noticed? This is precisely the question that confronted Invisible Children, the international NGO that produced the viral online video “Kony 2012.” Since its release on March 5, it has been nothing short of a sensation: within two days YouTube tallied over 11 million viewings. That number tripled by the following afternoon and presently – four days after release – the number exceeds 52 million.

Peres deserves credit for his forward-thinking, but his proposition stands on shaky grounds. If, to borrow that second headline (from The Washington Post), Facebook presents a new extra-governmental route to diplomacy, the governments should stay out of the way and let the people speak. But that isn't how it works in certain parts of the world.

Two decades of economic liberalization ushered in significant changes to India’s business landscape. One important change has been the development of competitive capabilities of Indian companies and the increase in business, professional, and personal exchanges with global businesses, workforces, and ideas. This development has significant implications on India’s soft power projection.

Diplomats are increasingly using social media to promote their countries’ foreign policy. Leading from the front is the US Embassy in Wellington and its social savvy Ambassador. Ambassador David Huebner is all for embracing innovation in diplomacy or, in foreign policy speak, 21st Century statecraft.

How do you use online and offline strategies to change, not just policy or corporate practice, but hearts and minds? Everyone might have made their Twitter pictures green during the Iranian elections, but when it comes to really changing the world, the experts say it’s going to take a lot more than a few tweets.

K-pop is part of a broader trend known as the Korean Wave and called “hallyu” in Korean. The Taiwanese were among the first to notice the invasion of Korean soap operas in their television programming in the late 1990s and gave the phenomenon its name. Until then, the term had referred to the cold winds blowing down from the Korean Peninsula.