Fewer than 10 diplomats make up the State Department’s digital-outreach team, which is charged with countering al Qaeda’s recruitment efforts via social networks, blog posts and Internet videos, according to current and former officials.

Chinese authorities have stepped up efforts in recent weeks to rein in the hugely popular microblogging sites that have become an alternative source of real-time news for millions while challenging the Communist Party’s traditional grip on information.

Throughout the Middle East, protestors have employed Facebook, Twitter...and other technologies to organize and spread news at home and to the outside world. Democratic governments aren’t the only ones reacting to the Arab Spring. Autocracies, including China, which hosts the world’s most sophisticated online control regime, are drawing their own lessons.

In many ways, Al Jazeera is a victim of its own success. Since the beginning of the Arab Spring...Al Jazeera played a vital role in spreading news about the uprisings throughout the region. Once the revolutions started, the network featured more than just traditional newsgathering...made a point of aggregating social media content...to its TV viewers.

Public diplomacy practitioners, students and scholars are aware that one of the critical obstacles for public diplomacy is resource deficiency, which includes the lack of funding and personnel. In other words, the scope of influence is a problem. Both Biden and Locke successfully attracted Chinese attention, with which any diplomatic approaches can be magnified.

The challenges posed by the new media landscape...will likely take years to fully comprehend. But as the contours of the role of social media in the Arab Spring and elsewhere begin to take shape in the academic and policy-making arenas, everyone seems to agree on one point: The revolution is far from over.

Even by participants’ own estimates, the ongoing OccupyWallStreet demonstration hasn’t been very big. But this small action against bank bailouts, public spending cuts, and money in politics has drawn an outsized presence in the tech and media world. Many protestors cited demonstrations in Egypt--and their use of social media to jump-start a revolution--as an inspiration.

In fact, the State Department regularly uses nine different foreign language Twitter accounts, with more likely on the way. Ross tells TIME magazine that these new technologies give diplomats tools to exert "smart power" in advancing their interests.