The diplomats are learning how to use the advantages of online media in such networks as Facebook and Twitter as well as PR activity in campuses. They are also learning how to use search engines to increase the exposure of Israel's messages.

THE mass media, including interactive social-networking tools, make you passive, can sap your initiative, leave you content to watch the spectacle of life from your couch or smartphone. Apparently even during a revolution. That is the provocative thesis of a new paper by Navid Hassanpour, a political science graduate student at Yale, titled “Media Disruption Exacerbates Revolutionary Unrest.”

U.S. officials shift gears to a digital-first diplomatic strategy in the face of rising anti-Americanism worldwide...Posting content that influencers will spread themselves can maximize the State Department’s impact via network effects while economizing effort. And by learning about their audience, diplomats will be able to tailor their engagement strategy and make course corrections.

The scenes of the joyous reception for Libyan "Freedom Fighters" entering Tripoli with little resistance yesterday sent an electric shock through the Arab public...I don't see how anybody watching al-Jazeera, following Arab social media networks, or talking to people in the region could fail to appreciate the interconnected nature of Arab struggles

Libya's internet connections appear to be slowly coming back online after a six-month blackout...it appeared that Libyans were making use of their newly restored connectivity - when available - to chronicle fast-moving events inside the country. Groups such as the Libya Youth Movement posted Twitter messages giving regular updates on attempts to capture Colonel Gaddafi's compound.

An innocuous photograph of Gary Locke, the new US ambassador to China, carrying his own backpack and ordering his own coffee at an airport has charmed Chinese citizens not used to such frugality from their officials. ZhaoHui Tang, a businessman from Bellevue, Washington, took the photo on his iPhone...uploaded the photo to the Chinese social media network Sina Weibo.

The servers that house Twitter, Facebook and BlackBerry Messenger don't have a political, social or legal agenda. Their job is simply to transmit what people post and deliver it to people who want to see it. But the same technologies can also be used to espouse unpopular causes or even rally people to anti-social, illegal or destructive acts.

On Thursday, August 18th, Food Republic, a food website that features extensive food news and culture, will be hosting a live Twitter chat with Chefs John Besh, Andrew Zimmern, Aaron Sanchez, Beau MacMillan, Michael Voltaggio, and sites Foodspotting and Food + Tech Connect about our roles using social media to raise awareness about food and other causes, such as the crisis in East Africa.