social media
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This week's PD News roundup looks at the use of technology in public diplomacy
Digital diplomacy is a hot topic. Embassies all over the world increasingly use social media as a low-cost and convenient tool to promote their countries, inform people about their latest activities and engage with their followers. Many embassies can be found on Facebook, Twitter or Youtube, but also on China’s Sina Weibo or WeChat, changing the way foreign embassies engage with with local audiences in China.
David Rothkopf talks with Eric Schmidt, executive chairman of Alphabet, Inc., who accepted this year’s Diplomat of the Year award on behalf of Google. The conversation at the awards dinner was centered on how the massive gains in connectivity are changing the landscape of diplomacy. Within just a few years, everyone on this planet may be connected to the internet.
Building the systems and structures to manage that, particularly in managing a potentially messy and dangerous confrontation in the Baltic states or South China Sea, is going to be a challenge. Other more subtle forms of communication -- unacknowledged direct telephone calls, messages delivered through spies, envoys and allies -- have also not gone away. But they will now be taking place at the same time as what could be frantic social media changes.
Richard Stengel, the State Department’s undersecretary for public diplomacy, bluntly states the problem that has been worrying him and should worry us all: “In a global information war, how does the truth win?” The very idea that the truth won’t be triumphant would, until recently, have been heresy to Stengel, a former managing editor of Time magazine.