Digital Diplomacy is the new radio. Ever since politicians figured out that they could speak directly to ‘the masses’, we have had the phenomenon of public diplomacy. It became possible, via radio, to speak directly to people without having to go through official government channels. In the early 20th century, the Nazis and the Bolsheviks effectively used the radio to stoke revolutions in neighbouring countries.

Tweets, of course, do not speak. They are lines, no more than 140 characters, broadcast to the world, lacking the context of a 40-page policy paper or even a full paragraph tossed off during a backyard barbecue. And the utterings of the next president often prompt a slew of questions about how they relate to policy or international diplomacy and whether they promote falsehoods or increase global instability.

What's on Weibo, an independent blog that reports on social and cultural trends in China, recently released a list of the top five embassies with the largest number of followers on Sina Weibo, China's most influential micro-blogging platform. The Israeli embassy tops the list with over 1.91 million followers, which are 800,000 more than the Canadian embassy, the second on the list, and almost double that of the US embassy, which sits at No. 3.

From PR to much-needed buzz for new projects, social media has become the tool of choice for artists around the world. This year, more than before, Nigerian artists will catch on fully. [...] Looking across the cultural landscape in Nigeria, it is therefore a no-brainer that the internet will play a crucial role in shaping the year that’s to come, for both the artists and their teeming fans.

In politics, words matter. [...] But with a growing number of national governments using Twitter to communicate, a head of state can signal a major policy shift in a mere 140 characters. President-elect Donald Trump's use of Twitter has been a case study in how a short message by an influential figure can potentially change the global landscape.