Social media experts gathered at the Bond Conference in London on Tuesday to reflect on their favorite global development-related social media campaigns in recent years and to offer lessons learned for raising the profile of an event, cause or organization. Covering a variety of the most successful campaigns to date — from a hashtag promoting pride in British aid to an effort to engage with online trolls.

Focusing on the impact of social media on the youth, Pashollari said: “In the UAE, the youth represents 60 per cent of the population. Governments must therefore consult the youth before implementing policies, and social media represents the perfect medium to enable this two-way communication. In addition, it can encourage the youth to create public opinion on important international issues..."

The success of Al Jazeera’s social media outreach should be particularly worrisome for those who value accurate and unbiased reporting, as its massive reach and influence can no longer be ignored. But for the government of Qatar, AJ+’s reach has given them precisely the platform they need to advance their agenda, particularly on issues where the geopolitical goals of Western governments and Qatar’s government conveniently overlap.

When we think of diplomacy, we may think of talking — people in a room, face to face. But that world of diplomacy is changing and the connected world is playing a much greater role, according to Anne-Marie Slaughter, who worked for the State Department during the Obama administration. Slaughter's new book is called "The Chessboard & the Web: Strategies of Connection in a Networked World." She spoke with us about what it means to be a diplomat in the digital age.

A social media campaign aiming at delivering humanitarian aid to Somalia, a country on the brink of famine, through a Turkish Airlines flight has gone viral with backing from celebrities and people across the world. After being initiated with a tweet by Jerome Jarre, the French social media celebrity, on Wednesday, the Twitter hashtags #TurkishAirlinesHelpSomalia and #LoveArmyForSomalia have taken on a snowballing effect with support from a group of celebrities.

As the Tweeting-Diplomat-in-Chief, U.S. President Donald Trump is transforming digital diplomacy — the leveraging of online communication technologies to pursue foreign policy. What used to be thought of as an opportunity to move diplomacy out of inter-governmental back rooms to a more robust and transparent basis of digitally enabled engagement of stakeholders seems to be getting dragged into the locker room of narcissistic posturing.