social media

Ambassador Richard Verma Visits Twitter India Office, by U.S. Embassy New Delhi

Ilan Manor compares how different MFAs have incorporated digital diplomacy.

For decades, the voice of the Indian broadcasting sector was the All India Radio (AIR) station (now Akashvani or Voice from the sky) and public television station Doordarshan, which disseminated news and other information in the vast nation. The two government institutions held sway for decades following India’s independence and were a vital link between the government and the people.

In a resounding testimonial to the government's public diplomacy efforts, India has been ranked among the top 10 countries in terms of its digital diplomacy performance, according to a global research and advocacy platform.
 

Aliya Harir was born in 1991 in Karachi, and grew up hating India. As a child, she’d often worry about India attacking Pakistan and ask her father where he’d take her in case an attack happened. But today, she is one of the founding members of the Catalyst, a non-governmental organization (NGO) working for peace. It is a part of the Aaghaz-e-Dosti (start of friendship) initiative, in association with Mission Bhartiyam group of India, to enhance people-to-people relations between India and Pakistan.

The Paper is a new media success story in a fast-changing marketplace for news. It covers contentious issues — such as official corruption and a recent scandal involving improperly stored vaccines — with a clutch of digital bells and whistles. Its smartphone app, it says, has been downloaded about 10 million times.

India has been ranked in the top 10 nations in terms of its digital diplomacy performance over the last year by Diplomacy Live, a global research, advocacy, consulting and training platform. India and Mexico are the only two countries from the developing world in this list. India's high ranking is despite a relatively modest budget for public diplomacy. 

Who would have thought that Tintin would so easily become a social media star? [...] Tintin remains dear to many Europeans, inside and outside Belgium. And if you think about it, there is no reason why he shouldn't be, since he has embodied the continent's values for half a century.

Since democratic elections officially signaled the end of apartheid in 1994, South Africa has taken pride in describing itself as a ‘Rainbow Nation,’ filled with people of diverse races, cultures, and sexualities [...] Digital artist Tiger Maramela wanted to try and contribute to this activism through art, producing a colorful, striking collage series that examines the South African narrative of post-apartheid unity.

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