In this week’s frantic rescue effort, one unexpected development is the army’s use of Twitter, WhatsApp, a messaging service, and Facebook to reach families. Twenty years ago, when social media first emerged, India’s government — like its counterparts in Beijing and Moscow — regarded it warily, as a force that could undermine state power. 

Where in the world is Armenia? It’s a question that the country’s President, Serzh Sargsyan, is hoping to get more people around the globe to answer correctly. He wants to mobilize the 10 million Armenians living abroad for a global internet publicity campaign to boost tourism and influence foreign investors. Referring to the “One Armenian, One Article” campaign, the BBC reminds that the idea is to get expatriates to write positive stories about the country.

Assistant Secretary of State for Educational and Cultural Affairs Evan Ryan will participate in a Google+ Hangout on September 15 to discuss the impact of music diplomacy with participants from the State Department’s Center Stage and American Music Abroad programs. Representatives from the New England Foundation of the Arts and the Association of American Voices will also join the conversation.

Gérard Araud, France's newly minted ambassador to the United States, arrived in Washington this month with a reputation for speaking his mind, a potentially perilous distinction for a career diplomat. A recent convert to Twitter, Araud has skirmished with human rights activists over French policy in Western Sahara, defended France's controversial burqa ban, denounced Russian aggression, and poked fun atWashington's Iraq war hawks.

The ostensible purpose of the recent videos that show the beheadings of two American journalists by Islamic militants is to deter attacks — your missiles on our positions will beget our knives on Western hostages — but the true aim is to spread dread and terror.

“The impact Twitter has on diplomacy apart from being a broadcasting tool for election campaigns is hard to measure. However, the fact that a growing number of global leaders mutually follow each other is evidence of the importance of digital diplomacy. In particular, foreign ministers and their institutions have focused on connecting with their peers. In September 2013, the US State Department followed 22 other foreign offices as well as Iran’s President @HassanRouhani and Foreign Minister @JZarif, timidly establishing diplomatic relations between the US and Iran on Twitter.” 

If Narendra Modi wants, he has all the knowledge and inside view required to write a bestseller on how best to use the social media, a platform he made a priority long before hitting the Lok Sabha campaign trail.  His priority hasn't changed after his sweeping victory and prime ministership. In fact, his love for Twitter and Facebook only seems to be growing along with the band of people tracking him online.