soft power 30
In the not-too-distant past, museums and the arts were agents of hard power. Wards initially of royal courts and then nation states, museums were repositories of hard power—safeguarding the spoils of war and human conquest of nature.
Corneliu Bjola on two diverging paths in the digital future of MFAs.
To be an effective public diplomat, you need a well of sufficient soft power resources on which to draw. There is no canonical definition of public diplomacy (PD), but the official practice of it involves using informational, educational, and cultural tools to engage with international audiences to advance foreign policy goals. For the United States, PD officials often design strategies and employ tools that leverage what makes America popular and attractive.
Katherine Brown delves into the importance of evaluating public diplomacy and offers advice on how to do so.
The Soft Power 30 Report suggests that national leaders influence their nations' brands. Nation branding scholars have also examined this relationship, noting that the two brands can begin to merge as the qualities of a leader become associated with that of the nation. At its extreme, the leader’s brand can eclipse the national brand causing a “halo effect”.
Ilan Manor explores the relationship between a country's national image and the image of its leader.
Finish July off strong with these top announcements, blogs, and PD Hub features.
As stated by The Soft Power 30 in their report, not long ago, museums were a form of hard power. They acted as safeguards of the spoils of war and conquest of mankind. It was a form of expression of the state hegemony and cultural diplomacy. However, the role of museums has gone through some changes in the past years.