The Soft Power 30 is a new, authoritative index that aims to help governments and countries understand better the resources they have at their disposal. It ranks leading countries using a combination of objective metrics and new international polling data to measure soft power, covering categories such as Government, Culture, Education, Global Engagement and Enterprise. 

Done well, digital diplomacy ought to be the use of technology to deliver soft power and public policy messages, alongside the ability to engage with wider audiences of both state and non-state actors and use that feedback loop to understand more and to deliver better policy.

For the past couple of months, the government of Kenya through its top security, administrative and legal machinery has been burning the midnight oil in an effort to find the appropriate response to the spread of violent extremist narrative that forms the nucleus of terrorism.

The author also advocates for the revision and restart of India’s Look North Policy which is under hibernation since decades. India as a major regional and global power cannot leap-frog to the global high table without demonstrating effective and timely initiatives at the regional level, and Central Asia is an important constituent of this region. 

Through the lens of American influence and power, Bridget Kendall and guests explore how power is being adapted and deployed by countries and organisations around the World. 

In addition to tropical scenes and hand-rolled cigars, doctors have become yet another leading force of human resources characteristic of Cuba, not only earning respect and hard currencies from the rest of the world, but also building soft power for the Caribbean island.

China has been making major efforts to increase its ability to influence other countries without force or coercion. [...] China has emphasized its cultural and economic strengths, but it has paid less attention to the political aspects that can undermine its efforts.

When Rafidah Abd Rahim traveled to Japan from Singapore last year, the recent college graduate was relieved to find a goodly number of lifestyle offerings for Muslim travelers, such as halal food—that is, fare that complies with Islamic dietary guidelines—and easily available prayer rooms.