The world’s top oil exporter is abandoning its traditional preference for soft-power diplomacy, a shift that gathered pace after the Arab Spring. Analysts see vulnerability behind the show of strength: Saudis are concerned that the U.S., their historic protector, has different priorities now, as it negotiates with Iran and talks about pivoting to Asia.

The former Secretary of State, and likely 2016 presidential nominee for the Democratic Party, Hillary Clinton has, along with the Obama administration, pushed the concept of ‘smart power’ – a convergence of hawkish ‘hard’ and a more internationalist ‘soft’ power in U.S. international relations. (...) A departure from the pre-2008 policies of George W. Bush, this move to ‘smart power’ is actually a rebranding of previous tactics which co-opts ‘soft power’ ideas of engagement to work alongside a still strong national security state. 

Ever since the fall of the Yemeni capital, Sanaa, in September 2014 in the hands of the Houthis, Yemen has been fighting a regional conflict while its political situation has reached a deadlock; the head of state and the prime minister resigned Jan. 22 amid complete failure to reach a domestic settlement as the Houthis continue to expand militarily.

More than a century ago, Japanese authorities gifted Washington 3,000 cherry treesto brighten up the city's swampy Tidal Basin. It's still one of the most effective (and affecting) acts of public diplomacy to this day.

American universities are enrolling unprecedented numbers of foreign students, prompted by the rise of an affluent class in China and generous scholarships offered by oil-rich Gulf states such as Saudi Arabia.

In China, there has been a trend recently to use Sun Tzu and The Art of War as a source of soft power for China’s peaceful development strategy. This trend is present in the 2014 9th International Symposium on Sun Tzu’s Art of War hosted by the Chinese Academy of Military Science titled “Sun Tzu’s Art of War and Peace, Coopberation and Development.”