Dr. Chandra stressed that to emerge as a leader in this global race for mind share, India will have to strengthen its reach to the humanity across the globe and for this traditional as well as the new media will be required to be strengthened.

The Open World program works to link members of Congress to Eurasian leaders and is an instrument for Americans engaged in citizen diplomacy.

The war on drugs hurts America's soft power credibility, diminishing our negotiating position, influence and world standing at a time when we need it more than ever.

Obviously, Putin fears European soft power, since it is a force to which he has no response.  Russia’s lack of attraction is one of its most serious weak spots. Its leverage rests on its state-controlled extracting industries and its military. 

House Of Cards author Michael Dobbs has described the BBC as "arguably this country's strongest cultural brand". (...) "It has an impact in every corner of the globe. It is one of the prime weapon systems in our arsenal of soft power that will grow increasingly important in the years of uncertainty that lie ahead."

Britain will mark the recently- declared 'World Yoga Day' by the United Nations with a mega event on June 21, in what may be seen as India's growing "soft power" in the world.

Enjoying steady bilateral relations since diplomatic ties were established after the Vietnam War in 1976, the Philippines and Vietnam are now engaging in high-level dialogues to try to establish a strategic partnership.

Street protests to collect 'Coins for Australia' or 'Coins for Abbott' have spread from Aceh to the capital and beyond, with even the vice president offering to repay the $1 billion in aid contributed by Australia for recovery efforts after the 2004 Boxing Day tsunami.