In the sometimes rough-and-tumble sport known as American business, there’s a strategy that savvy competitors like to employ. It’s called “soft power" - a way of networking, building relationships, inspiring people to your cause and expanding your power base.

Professor explains how Netanyahu's Congress speech signals a shift on public diplomacy efforts, and outlines what else needs to be done.

The projects reflect more than the desperate need for modern long-distance trains in Thailand. China and Japan are openly vying for economic influence in South-east Asia, though for different sets of reasons.

Attended by roughly 150 students and faculty and sponsored by the Yale Political Union, Murphy instead called for a “winning strategy” that puts more weight on non-military intervention and homeland security. 

Defectors have turned to floating soap operas - even Hollywood movies - into the North to stir up 'regime change'.

The results of yesterday's parliamentary election in Estonia would not be of interest to anyone outside the tiny nation, were they not a test of Russian President Vladimir Putin's soft power in the post-Soviet Baltic states.

For foreigners, it can be hard to understand the staggering viewership of CCTV’s Spring Festival Gala. The yearly program commanded 700 million eyeballs in 2014 and 690 million eyeballs this year, according to CNN. But cold comments online suggest that CCTV’s viewership comes less from popularity than from a captive audience.