Papers say global celebrations of the Chinese New Year reflect the country's growing prominence in the world. The Lunar New Year, also known as The Spring Festival, is one of the most important occasions in China. The New Year celebrations, which started on Thursday, will continue for two weeks.

China, having transformed from an emerging economy to a global powerhouse, well knows its significance. From overseas economic and humanitarian aides to language teaching and cultural promotion, the Chinese government has spared no effort in enhancing its influence and acceptance on the international stage.

He wouldn’t put it this way, but Secretary of State John Kerry announced this week that the U.S. government will turn the screws on India over the country’s environmental record. In a joint event, the State Department and the Environmental Protection Agency declared that they will install air pollution monitoring devices on more U.S. embassies around the world and release their findings. 

Neither the people behind A Taste of China nor those at Light Chaser are intentionally pushing political agendas.  That is what makes this a genuinely new era in Chinese propaganda. These projects have their own voice, yet they do propagate a preferred narrative, one of a problem-free Chinese culture. 

After capturing the hearts of Vietnamese audiences, South Korea continued to conquer the broader Vietnamese market. As of December 2014, South Korea has been Vietnam’s biggest investor, with US$37.23 billion of foreign direct investment in 4,110 projects throughout the country. 

Since 2010, the country's Ministry of Culture has poured manpower into organizing myriad Chinese New Year events worldwide, in partnership with overseas business entities and cultural organizations.

Two events last week suggested the conflicting currents in Iran. The country marked the anniversary of its revolution last Wednesday with the usual slogan, "Death to America." The following day, Iran opened an international tourism exhibition with a different slogan: "You are invited."

The 2014 CPD Annual Review demonstrates that although public diplomacy is present in every region of the world, it is predominantly in the northern hemisphere. North America is ranked the most active region in public diplomacy, with the United States contributing the most. Asia (Asia Pacific, Southeast Asia and Central Asia combined) comes in second, and Europe is third, with almost the same presence as Asia. As expected, China, Japan, and South Korea take the lead as the major actors in Asia Pacific. India is also very active in PD in South Asia.