Commission development aid should be used primarily for maintaining progress towards the MDGs, not for strategic or foreign policy reasons. The European External Action Service must be involved in development aid decisions, since aid is a powerful means of extending the EU’s ‘soft power’. But the decisions should continue to be taken by the Commission itself.

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Heavily consisting of university students and women, they include leftists, liberals, secular nationalists, and small but novel groups such as secular and Islamist feminists, vocal groups of lesbian, gay, bisexual, and transgender (LGBT) activists, and "anti-capitalist Muslims." They rely on the "soft power" of arts, humor, and the Internet. Their main ally that has the "hard power" of mobilizing large numbers ready to challenge the leviathan-like police seems to be the so-called "Carsi," a vocal and politicized group of soccer fans.

From June 16 to 23, the city of Shanghai will be host to the 16th annual Shanghai International Film Festival, an international platform for foreign filmmakers to connect with audiences in the world’s fastest growing film market. The festival’s main programs will include an awards ceremony, a professional film trade gathering of international producers, distributors, and buyers, a forum featuring lectures by industry professionals, and international film screenings.

This soft-power deficit could prove a big headache for the new Chinese president because there is increasing international concern, suspicion and even outright hostility as China's international role expands. In the U.S., for example, the public's favorable attitude toward China fell by more than one-fifth in one year — to 40 percent in 2012 from 51 percent in 2011 — according to Pew Global Research Projects.

With its emerging economy and burgeoning economic links with Asia and Africa, Brasilia has begun to project influence on the world stage, with an expanded diplomatic service and new embassies across the global South. This, added to its distinct policy agenda, means it rubs against American interests more often. Brazil sees itself as a consensus-seeker in global affairs and emphasises soft power, eschewing use of military force in international affairs.

In Beijing, the country’s leadership was recognizing the importance of soft power. Meanwhile in Hollywood, DreamWorks was given the green light to a movie called Kung Fu Panda. I would love to tell you that we did this as part of a very shrewd strategy to gain entrée into China. It wasn’t. We just liked the idea of a film about a panda who wants to do kung fu.

Western critics tend to focus on the media and cultural components of this push while ignoring the rest. At a time when anxious prognostications about China’s rise dominate media headlines, deriding China’s soft-power strategy -- in particular, its failure to grasp the global appeal of the free press and the free market -- has become a popular act of reassurance for Western academics and media analysts.