China is without a doubt here to stay in Africa! China clearly has a plan for Africa. The "sinofication" of Africa is currently taking place through immigration, the assertion of soft power and mass investments and goods.

President Koroma’s decision to adopt the Smart Power strategy didn’t emerge as a coincidence but through crucial evaluation of the international system in terms of threats, vulnerabilities, risks, interests and opportunities.

Sharing culture is hard when you can't entertain another point of view, tough when you have to stick to your line, and impossible when what you say can immediately be turned into a headline and used as a stick to beat you. This is the lot of modern governments.

The lack of public debate, shifting attitudes towards civil liberties, insufficient disclosure, and a decreasing terrorist threat demands that collecting Americans' phone and Internet records must meet the absolute highest bar of public consent. It's a test the Obama administration is failing.

Strip away the ostensibly benign surface of public diplomacy, cultural exchanges and language instruction, and it becomes clear that the U.S. and China are engaged in a soft power conflagration – a protracted cultural cold war.

This huge increase in cultural interaction has big political implications, because what happens in the cultural arena increasingly affects what politicians can do: cultural misunderstandings create political problems, while an attractive culture gives countries a licence to operate in international affairs, and a chance of being heard.

A new report report from the British Council investigates how and why ‘soft power’ is becoming more important in international relations – and why countries such as China, Korea and Brazil are making huge investments in it.

From June 15-23 cinematic movers and shakers from the world over are descending on Shanghai for the SIFF, now in its 16th year. And as the three Monkey King-themed choppers suggest, Chinese cinema is proudly showing the world what it’s got. As China’s only A-category international film festival accredited by the FIAPF (International Federation of Film Producers Associations), in many ways SIFF is the nation’s ultimate soft power fest.