Culture Secretary Maria Miller today launched a tourism partnership strategy for Britain which calls for the travel industry and the government, together with key public and private sector bodies, to unite behind a long-term ambition for growth that would see Britain welcome 40 million overseas visitors by 2020, spending £31.5 billion and supporting an additional 200,000 jobs across the country.

China has committed $75bn (£48bn) on aid and development projects in Africa in the past decade, according to research which reveals the scale of what some have called Beijing's escalating soft power "charm offensive" to secure political and economic clout on the continent.

In an Annie Hall moment at Foreign Policy, the inventor of the term “soft power” explains the shortcomings of Chinese and Russian efforts to cultivate it. “China and Russia make the mistake of thinking that government is the main instrument of soft power. In today’s world, information is not scarce but attention is, and attention depends on credibility.”

The financial crisis altered the very nature of the international balance of power. Five years later, the presumption is that the crisis is in the rearview mirror -- and that the volatility that shook markets and felled governments is behind us too. But we've entered a new order that's vastly more uncertain than what preceded it.

ndia’s soft power in Central Asia, especially in Kazakhstan, the largest of the five stans, is enjoying a revival thanks to a new breed of Indian entrepreneurs. Forget Raj Kapoor, Nargis and Indira Gandhi. They now evoke smiles and a sigh. No matter a 15-year old Devushka (young girl) or a 60-something Zenshina (lady) are called Indira, Mira or Gita. Enter Balika Badhu and Shahrukh Khan in Jab Tak Hai Jaan.

The ministry remained dormant for years, but the young, recently appointed minister Mohammed Abdul Karim Al-hud makes appreciable efforts to activate the role of his ministry politically, economically, and socially and to reflect the bright nature of Sudan and the fact that it has a civilization that reaches far back in history.

The creation of equalizing platforms like computers, smart phones, and tablet notebooks with access to the internet has superseded the need for the customary ingredients of open societies. The entire world is slowly becoming an open society, and even reclusive dictatorships scan Google Earth to see what was recently discovered.

Today, Google is arguably one of the most influential nonstate actors in international affairs, operating in security domains long the purview of nation-states: It tracks the global arms trade, spends millions creating crisis-alert tools to inform the public about looming natural disasters, monitors the spread of the flu, and acts as a global censor to protect American interests abroad.