soft power

April 28, 2013

The financial crisis altered the very nature of the international balance of power. Five years later, the presumption is that the crisis is in the rearview mirror -- and that the volatility that shook markets and felled governments is behind us too. But we've entered a new order that's vastly more uncertain than what preceded it.

ndia’s soft power in Central Asia, especially in Kazakhstan, the largest of the five stans, is enjoying a revival thanks to a new breed of Indian entrepreneurs. Forget Raj Kapoor, Nargis and Indira Gandhi. They now evoke smiles and a sigh. No matter a 15-year old Devushka (young girl) or a 60-something Zenshina (lady) are called Indira, Mira or Gita. Enter Balika Badhu and Shahrukh Khan in Jab Tak Hai Jaan.

The ministry remained dormant for years, but the young, recently appointed minister Mohammed Abdul Karim Al-hud makes appreciable efforts to activate the role of his ministry politically, economically, and socially and to reflect the bright nature of Sudan and the fact that it has a civilization that reaches far back in history.

The creation of equalizing platforms like computers, smart phones, and tablet notebooks with access to the internet has superseded the need for the customary ingredients of open societies. The entire world is slowly becoming an open society, and even reclusive dictatorships scan Google Earth to see what was recently discovered.

Today, Google is arguably one of the most influential nonstate actors in international affairs, operating in security domains long the purview of nation-states: It tracks the global arms trade, spends millions creating crisis-alert tools to inform the public about looming natural disasters, monitors the spread of the flu, and acts as a global censor to protect American interests abroad.

India is among the top 10 most powerful countries in the world...The study, conducted by the New Delhi-based Foundation for National Security Research (FSNR), judged "national power" by various indices, including energy security, population, technological capability etc. An interesting index of national power was judged by "foreign affairs capability", which includes self-reliance in defence, membership of multilateral groupings, role in global rule-making and soft power.

BEIJING – The 3rd Beijing International Film Festival was a public diplomacy showcase this week for Chinese cinema at its best. Banners throughout the capital promoted the festival, the awards ceremony and, not least, the film-selling market in a country that now proudly proclaims itself as the world’s leader in movie theater revenues, ahead of the U.S.

And yet, and yet…

Last week, DreamWorks Animation (DWA), the Hollywood studio behind the worldwide blockbuster Kung Fu Panda films, announced that it will cooperate with the China Film Group (CFG) on an animated feature called Tibet Code, an adventure story based on a series of recent Chinese novels set in 9th-century Tibet -- even as China's policies on Tibet are regularly targeted by Western human-rights critics and are a persistent challenge to Beijing's efforts to improve China's international image.

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