Foreign journalists covering China's party congress were surprised by the fact that one of their number was called to ask a question. That rarely, if ever, happens. Example: "Please tell us, what policies and plans the Chinese government will be implementing in cooperation with Australia?" Behind this soft question, it emerged, was an example of Chinese soft power.

Congolese music giant Pascal Tabu Ley Rochereau is in Kinshasa to accept an award for his contribution to the country's rich heritage and cultural diplomacy. The performer, whose popular hits like Muzina, Maze and Sorozo rocked millions of fans in Africa, is a celebrated musician, whose songs continue to enjoy airplay years after they were

The European Film Festival activities were launched yesterday at a press conference hosted at the European Union Delegation. The festival brings together more than 14 countries with 20 films from England, France, Germany, Spain, Italy, Turkey, Switzerland, Sweden, Holland, Italy, Poland, Austria and Sudan.

Blogs are gradually emerging as mainstream media in India. I previously mentioned in my own blog that the presence of a free press and recent proliferation of media outlets in India has relegated bloggers to the background, unlike in societies where there are limits to freedom of expression. This is true especially in the space of ‘issues’ where the ability of bloggers to influence public discourse in India seems to be limited by being ‘somewhat unnecessary’.

As Arts and Regional Development Minister -- and first cab off the ministerial rank in India to spruik the government's new Asia white paper -- Crean is pursuing a softer diplomacy. His latest visit, as patron minister for Australia's four-month-long Oz Fest cultural festival in India, reads like a royal tour: museums, galleries, world heritage sites, private jets, civic awards for cricketers.

In February this year, under pressure from the Hollywood studios and the World Trade Organisation, China increased the number of foreign films shown by 14 films, to about 34, including 3D and Imax movies. The initiative came from Xi Jinping, who is expected to be named leader at the congress. “The dominance of domestic films in the Chinese film market has been shaken. This has brought handsome profits to the American film industry,” said Mr Tian.

Developing and reforming the cultural industry, is a key focus of delegates at the Party Congress and the public. Representatives from various cultural agencies have held a joint press conference on the issue. They laid out specific targets and actions for cultural reforms and the strengthening of soft power.

The council will conduct a thorough review of the Act Governing Relations between the People of the Taiwan Area and the Mainland Area and establish offices in each other's territories to serve the needs of businesspeople, students and the general public.