Valued at $2.6 billion, with a promise by Wanda to invest an additional $500 million to update facilities, the deal seems like a win-win for the current owners and employees of AMC, as well as for Chinese investors intent on learning the business of movie distribution and extending China's soft power.

Turkey, a rapidly growing economy and multi-party democracy that has applied to join the European Union, is widely regarded as a model for Muslim and other developing countries. It has also raised the flag over trail blazing construction projects across former Soviet Central Asia and the Caucasus region.

Young creative people and entrepreneurs in Nigeria stand the chance of winning prizes, in a series of competition recently unveiled by theideaworks, a design and strategy firm based in Delhi. Called ‘INDIAFRICA: A Shared Future’, the initiative comprises an online contest and a young visionaries segment for young entrepreneurs in India and Africa.

These government contractors are on the frontline of a huge Turkish development effort in one of the world's most dangerous cities - one which U.N. agencies and international charities prefer to deal with from the safety of neighbouring Kenya.

Not for nothing has Her Majesty been described as the world’s most effective weapon in the projection of “soft power.” Americans would be quick to salute the victories she has won for peace and goodwill, most recently by going to Dublin and – so it seemed – just watching with mild interest while a man poured a pint of stout.

The Chinese government has set up more than three hundred Confucius Institutes in 100 countries as part of a new push to boost its soft power. The centres are usually set up as a joint initiative among a host foreign university, a Chinese partner university and the Hanban, which runs the programme.

In the current political climate, overt Chinese-ness is simply a competitive disadvantage for Chinese brands overseas, according to Jerry Clode, associate director of cultural insight for Added Value. Perhaps Chinese brands with global aspirations can look to post-war Japan for role models.

SHANGHAI --- Zhao Qizeng, China’s leading proponent of public diplomacy, wrote, “Culture is the soul and life of a nation.” That concept is the driving force behind much of China’s exercise of soft power, and other countries that deal with this superpower need to understand the value the Chinese place on their language, traditions, and other cultural elements of their national life.