Prime Minister Raja Pervez Ashraf today called for the projection of the soft image of Pakistan through public diplomacy by encouraging people-to-people contacts, cultural exchanges and promotion of business and trade

To this day, the U.S. government exercises hard and soft power in scores of countries. The survey results suggest a vast gulf between the beliefs of Americans and the policies being implemented on their behalf.

Not long after becoming secretary of state in 2009, Clinton took up the cookstove cause, one of what she describes as “smart power” issues — though skeptical veterans of American foreign policy tend to deride them as soft more than smart.

Instead of chasing quick wins in the contest for hearts and minds, China should simply conduct itself in a way that speaks to the values that its new superhero is said to promote

Chinese leaders are obsessed with their nation's rise, and see it reclaiming its historic position as a dominant world power. Many Chinese strategists also believe the U.S. is in decline. But their opinion splits on what this means.

My core belief about Taiwan's soft power strategy is that it emphasises the wrong story: the narratives of Taiwan's successful democratisation and its current position as the first Chinese democracy are routinely ignored in favour of attempts to label Taiwan as the preserver of traditional Chinese culture.

China has flexed its muscle economically to become the best of the rest and is destined to surpass America...Economic vitality is critical because there seems to be a direct correlation between material primacy and ideological dominance, and despite America's preeminent military status, its global influence has waned.

Prof Davutoglu in effect argues that Turkey is able to exercise soft power in its region because of the very qualities the founders of the Turkish Republic in 1923 tried to cast aside. The nation’s first president, Mustafa Kemal Atatürk, famously tried to draw a line under a stale and unprofitable historical legacy in order to play catch-up with the west.