soft power
Professor Nye talked about Chinese soft power in detail. In the past decades, China published over a hundred articles on soft power and the term appeared on Chinese official language as well. He also pointed out that China has important resources...for generating soft power.
Within this transatlantic culture, soft power was offered as a complement to hard power – another means to the same end of getting our way in the world, albeit slower. Instead of armies, we actively shipped artists, products, legal systems, video games...
Author’s Note: This blog is the edited version of a speech I gave at the recent NATO conference on The Power of Soft Power.
When Joseph Nye first coined the term soft power over 20 years ago, the United States and Europe were in a different place than they are today.
Qatar’s soft power is exercised through its satellite TV station Al-Jazeera. And while some in Washington may object to its editorial slant, there is no denying that this Qatar-owned satellite TV station is equally responsible for the blossoming of the Arab Spring by bringing uncensored news to millions within the Arab world.
Speaking during the round table meeting titled “Turkey's Soft Power in the Middle East: Possibilities and Limits,” which was hosted by the Journalists and Writers Foundation (GYV), Padovan pointed to the importance of the private Turkish schools that have been established around the world.
With the notable exception of Canada, public diplomacy most everywhere is enjoying somewhat of a renaissance, with interest and activity at levels not seen since the end of the Cold War....Why the resurgence?







