For a Chinese government that seems bent on investing in soft power, these last few months have offered clear reminders that soft power cannot be bought. It must be earned.

Buoyed by its massive foreign exchange reserve, China has spent billions of dollars to boost its soft power. Direct Chinese television broadcasts and Confucius Institutes around the world are aimed at winning the world’s respect. But a series of political scandals showing a total lack of regard for China’s rule of law have punctured claims about the Chinese system’s superiority.

The Islamic Republic of Iran never misses an opportunity to miss an opportunity," says Afshin Molavi... "Their handling of their 'soft power' in Iraq is a case in point. Their poll numbers are dwindling, and not only among Sunnis, but also among Shia. They are increasingly seen as heavy-handed and interfering.

Later this year, Britain is dispatching to Asia its ultimate “soft power” asset, Prince William and his wife Catherine. This concerted flurry of British diplomatic activity suggests that – for all the media focus on US President Barack Obama’s “pivot” to Asia and China’s assertiveness in the Spratlys – other major powers such as Britain are also ratcheting up their regional presence.

The EU has been applying pressure on Ukraine, with some European leaders announcing a boycott of the upcoming Euro 2012 soccer tournament in Ukraine and others pulling out of a summit of Central and Eastern European leaders scheduled to take place in Ukraine later this month.

Using bombast, nostalgia and sentimentalism, they hoodwinked Canadians into electing a government of hawks. In the process, Canada turned its back on its true heritage of Pearsonian diplomacy, soft power and peacekeeping...