soft power
In China, this media push is known as "soft power." While many believe editorial restrictions will prevent Chinese media from competing on a world stage, it already reaches a wide audience. Over 2.5 million copies of China Daily's advertising supplement have been distributed in The Washington Post, The New York Times, and the U.K. Daily Telegraph.
Secretary of State Hillary Clinton surprised the Pakistani women by asking to see them, and squeezed in nearly 15 minutes for them last Friday. As the women lined up for a photo with Clinton, she sprung another surprise by suddenly stepping out of the line and talking to her “Amn-o-Nisa sisters.”