soft power

Will the weakening of ASEAN encourage some members to move closer to the U.S.? And will China and the U.S. intensify their "soft power" struggle for the hearts and minds of Southeast Asians?

We all reserve a special place in our hearts for Nelson Mandela. Many salute the gallant efforts of Thabo Mbeki to use soft power in influencing Africa’s renewal through the New Partnership for Africa’s Development (Nepad) and the related peer review mechanism.

With South Korea increasingly flexing its diplomatic muscles on the international stage, it is time to focus on strengthening its soft power, a scholar-turned-diplomat in Seoul said. Korea Foundation president Kim Woo-sang argues that the nation should foster a network of multilateral cooperation, particularly with emerging “middle power” countries.

China is steadily gaining the hard power that comes from factories and finance.... But lasting influence in the world has come more from soft than hard power: ideas for living, models of individual, commercial, and social life that people emulate because they are attracted rather than because they are compelled.

Much ado has been made about burgeoning Chinese soft power, and how China is increasing its public diplomacy and extending its soft power reach. From expanding the number of Confucius Institutes around the world, to a growing international broadcasting effort, China has been actively working to wield more signficant soft power influence.

India's soft power has now been on display for at least a couple of decades: ... Bollywood's prodigious celluloid fare has long drawn huge audiences in significant parts of Asia, Africa, and beyond; India's English-language novelists have often edged out native British writers for the prestigious Man Booker Prize; and, of course, yoga studios have become all but ubiquitous in the United States.

Over the past decade, China's economic and military might has grown impressively. This has frightened its neighbors into looking for allies to balance China's increase in hard power. But if a country can also increase its soft power of attraction, its neighbors feel less need to balance its power.

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