On top of that, up until now Europe has been able to compensate for the crisis of its military influence with a solid soft power relying on the attractiveness of its economic model or strong ties with former colonies. However this well-known hallmark of the European sway is waning too

...China is on the move in Africa, employing a wide range of soft power initiatives to secure influence, trade, and—most critically—the energy and mineral resources the Communist Party needs to continue
the astonishing economic growth that undergirds its legitimacy.

Soft power and diplomacy, particularly in entertainment, is something that America excels at. One of America’s greatest talents is the ability create something universal, but that can also be adapted and accommodate different interests and cultures.9

Given that the EU considers liberal democratic transformation the main criteria of membership, Turkey thus accelerated the process of de-securitization and worked to increase its soft power identity, a sine qua non condition to gain credibility in Western eyes.

Since its inception in 1986, the Visa Waiver Program (VWP) has reduced the workload on U.S. consulate offices while encouraging travel to and tourism in the United States. The program also offers tremendous benefits in terms of economics, public diplomacy, and national security.

The U.S. employed both the hard power of military and economic might as well as the soft power of ideology, diplomacy and culture. Resistance to post-war Americanization was crucial to the French and Italian communist parties.

The formidable soft power of the UAE was on display this week in Libya when Etihad Airways' inaugural flight from Abu Dhabi to Tripoli was accompanied by a large delegation of government officials and businessmen.

"The old model was Capitalism, the new model is Talentism," he said, noting that the new model will center on human talent to encourage creativity, entrepreneurship and innovation-driven economic development and social progress. He also envisaged a new leadership model based on collaborative power or social power rather than the conception of hard power and soft power...