soft power
The Arab Spring makes clear that the nature of power wielded by states is evolving as societies get networked digitally. Intriguingly, a new network-centric theory of power favors Sweden's open nature as a multiplier of its global influence. In fact, Sweden is better positioned than the US to become a collaborative superpower, especially in the Middle East.
Washington and Beijing are now battling over soft power. Hillary Clinton’s visit in December to Myanmar, which China views as being within its orbit of influence, is a fascinating footnote. As China tries to extend its sway in Asia, the U.S. must realize that its own regional ambitions need some polishing, too.
The conspicuous failure of American hard power — in Iraq and Afghanistan — obscured the way American soft power has flourished over the past decade. For a while soft power was undercut because the U.S. reputation was tarnished, but the Arab awakening has demonstrated how powerful American-driven social media are in opening up closed societies.
For me, in the flood of news a headline bears special importance for Northeast Asia security. The guideline reiterated by President Hu Jintao about boosting the "cultural soft power" of China recognizes that "culture has increasingly become a major element bringing together the people and the creative power of Chinese nationality".
Beijing isn't satisfied simply with controlling domestic TV news and the Internet. It wants to control the Chinese cultural diet. And the appetite goes outside China's borders, as well. Beijing wants more "soft power."
He urged support of Indian diaspora in promoting India as a hub of innovation, qualified medical experts, and R & D to make the country a great soft power. There is need for exchange of medical professionals among countries, he opined.
...western media have taken Hu’s remarks as a sign China’s rulers are principally concerned with the corrosive influence of western soft power, Pirates of the Caribbean outshining the state-backed Founding of a Republic.
Pentagon officials talk about “demilitarizing” US foreign policy, which one can understand after the long wars in Iraq and Afghanistan. But the conventional wisdom now puts too much weight on “soft” power. We should not overestimate how much the world loves us because of our virtues, nor underestimate how much our influence still depends on hard power and our ability to provide protection in a pinch.