At a time when even the Chinese have realised the soft power of the media and been trying to understand it, speak its language and make it a national asset and not a national vulnerability, it is disquieting that your Government is reported to be thinking of setting up a small group to deal with issues concerning the accountability and regulation of media...

Following the work of American scholar Joseph Nye, it is common for analysts to limit the debate on national strength to hard and soft power, with a combination supposedly forming "smart power." However, the patterns of Beijing's transformation invite an enlargement on these reflections to consider a third dimension of power, "subtle power," which is, to a certain extent, the application of some of China's highest philosophical principles in the field of strategy.

Addressing a group of young leaders from Croatia and the Western Balkans, NATO Assistant Secretary General for Public Diplomacy Ambassador Kolinda Grabar highlighted the Alliance’s key themes in preparation for the Chicago Summit in May of next year.

...the project shows the scale and ambition behind China's push to revitalize red tourism. For years, the industry has been dominated by sleepy tours of leaders' homes and historical sites. That's changing. Red tourism is a big business. Between 2004 and '10, a total of 1.35 billion people have gone on red tours...However, the red-tourism market depends heavily on government-sponsored group tours

Using music and culture as diplomatic tools to bring people together and foster mutual understanding, The Rhythm Road: American Music Abroad is the premier 21st Century showcase of traditional American musical forms. To date, 155 musicians from 40 ensembles have toured with The Rhythm Road: American Music Abroad program visiting more than 100 countries on five continents.

Culture Kitchen is a new Bay Area-based culinary school where women share their family recipes and insight into their cultural backgrounds. By exploring these access points in an intimate, hands-on setting, Sturges and Lopez think they can create valuable exchanges and interactions between different ethnic backgrounds.

DreamWorks Animation has become the second Hollywood studio to enter into a distribution agreement with China's top online video site, Youku.com. Youku said Monday that it had signed a deal with the Glendale-based animation studio to distribute the "Kung Fu Panda" movies in China, marking the first time that DreamWorks releases have been made available in that country through the Internet.

With the twin crises of the American budget deficit and the European public borrowing emergency, China has ample worries. China is nonetheless active in bilateral relations with EU member states, and this involves commercial diplomacy, high-level visits and public diplomacy. The last increasingly revolves around the notion of “helping friends,” whether these are nations in need of investment or simply cash.