Either Europeans will develop the security and defense identity they have advertised for so long, so Europe can have its own credible voice in a world not only run by soft power, or given the expense and difficulties of defeating even Libya, they will simply stop trying. The jury is out, but the verdict is important.

The youth here dislike the armed forces. They are confused and susceptible to being radicalised. Unemployment level is high. It is a challenge dealing with them and that is why we are focusing on the soft power aspect. We have held interactions with students from Kashmir University and are now tapping into the National Cadet Corps, sensitising them.

All over the world, China is using its powers of persuasion — through its products, its potent economy, an increasingly sophisticated diplomatic service and the appeal of its culture — to win over consumers and make it easier for Chinese companies to enter vital markets...

For years, the United Nations has taken pains to present itself to the world as an impartial, international institution... but...no matter how hard the UN tries to be neutral, many, especially in the Muslim world, see it as a proxy of Western powers.

“The relationships forged through operations like Continuing Promise fosters trust, collaboration, and cooperation with our friends and allies,” Nickerson said, adding the mission “also be characterized as defense support to public diplomacy...

"Soft power", which mainly comprises values, systems, political views and cultural influence, is being increasingly emphasized by various countries around the globe...This has given rise to public diplomacy, which is considered an important means of developing soft power.

Al Qaeda’s attack on the United States ten years ago was a profound shock to both American and international public opinion... Anyone who flies or tries to visit a Washington office building gets a reminder of how American security was changed by 9/11

America's real strength, more than its military and economic power, is its "soft power," its moral authority. And this, too, was weakened: As the U.S. violated basic human rights like habeas corpus and the right not to be tortured...