soft power
A collection of rare vintage Bollywood showcards is taking top billing at one of Toronto’s biggest museums. “We think of Bollywood as such a localized phenomenon, but in fact it has been part of the global film industry from its inception..."
Soft power diplomacy through the Rugby World Cup ... is not just symbolic. Money and people from New Zealand's Ministry of Foreign Affairs and Trade have been diverted to support the RWC and you won't have to go far to hear the term 'rugby diplomacy' used as a new form of New Zealand's soft power.
America's adversaries are not really most afraid of its military or even economic power. They are most afraid of its moral power...America's greatest natural resource and comparative advantage is its dynamic, multicultural society drawn together by a unifying concept...But, the way we approach the world through our foreign and national security policies is woefully inappropriate and counterproductive.
Pakistan's newest TV game show, Alif, Laam, Meem, the Islamic version of Who Wants To Be a Millionaire...has become one of Pakistan's most popular shows. The show's emergence, and its burgeoning popularity, mirrors the broader direction of Pakistan...where religion is increasingly dominating all areas of life. Geo TV says the show's aim is to "impart knowledge of religion in its entirety".
The USC Center on Public Diplomacy is proud to announce Jennifer Grover, MPD '12, as the recipient of the 2011 CPD Prize for Best Student Paper in Public Diplomacy.
If a Millennial foreign policy exists, the concept of smart power—developing and employing the complete policy arsenal at our disposal to influence through soft power and, when necessary, compel with hard power—might be its central tenet.
Joseph Nye observes: ''A key lesson of 9/11 is that hard military power is essential in countering terrorism by the likes of bin Laden, but that the soft power of ideas and legitimacy is essential for winning the hearts and minds of the mainstream Muslim populations from whom al-Qaeda would like to recruit - a 'smart power' strategy does not ignore the tools of soft power.''
And we need effective international partners in government and civil society who can extend this effort to all the places where terrorists operate. To achieve these ends requires smart power, a strategy that integrates all our foreign policy tools...