soft power
The Public Diplomacy Division of the Ministry of External Affairs was established in May 2006. So far, this Division has reached out more to countries where the Indian diaspora is concentrated and has sought to attract them to come to India and study through the “Know India Program”.
“The Sunshine Policy had been the most effective tool that influenced North Korea. All the changes in North Korea we see now are the results of the Sunshine Policy, including marketization, consumerism and increased dependency on external input,”...

CPD Advisory Board Member Markos Kounalakis and Ambassador Andras Simonyi have authored the fifth paper in the CPD Perspectives series for 2011.
Late last year, the National Economic Council (NEC) reportedly resolved that going forward, Nigeria would no longer play 'big brother' to countries in trouble without getting anything in return. It also proposed that the nation's foreign interventions and assistance would henceforth be guided by 'national interest'.
“This is a great platform to showcase Taiwan’s soft power,” Tony K. M. Chang, Taiwan Design Center CEO, said Aug. 16. “Through the event, we hope to connect Taiwan’s design proficiency to the international community, as well as helping industries understand the importance of design and how it can enhance product value.
...despite Turkey’s understanding that Assad must go, the country is unwilling to intervene militarily or use its soft power in regards to trade and the economy to pressure the Syrian regime.
The animation park is clearly a priority for the central government, which included animation production in its current five-year national economic plan. Having rapidly increased its political and economic might globally, China is eager to boost its so-called soft power — its cultural appeal and influence — overseas.
An innocuous photograph of Gary Locke, the new US ambassador to China, carrying his own backpack and ordering his own coffee at an airport has charmed Chinese citizens not used to such frugality from their officials. ZhaoHui Tang, a businessman from Bellevue, Washington, took the photo on his iPhone...uploaded the photo to the Chinese social media network Sina Weibo.