The first Taiwan Education Center in India was inaugurated on Monday to promote learning the Chinese language, the latest step in the government’s campaign to project Taiwan’s soft power overseas.

Britain's soft power which was becoming more perceptible with the migration of more than 20 million Britons from the years 1650 to 1950 to outside of Europe would continuously spread the English language, teaching administration, customs and Christianity. The term “Anglicization” was used exactly like the more recent “Americanization” to describe the process of dissemination of the English culture. The passage of time proved that neither hard nor soft power guaranteed the sustenance of the Empire.

The American image now faces several new and worrisome challenges: doubts about its superpower status, a decline in favorability among some of the closest allies, and giving more and more consideration to the People’s Republic of China as superpower.

Today the significant opportunity in brand building is to maximize one idea across the globe, to create an inspirational rallying cry for a global consumer movement. It isn’t easy to communicate across different cultures and countries while having one overall brand that really makes an impact.The digital revolution is about getting people to love your brand, no matter where they are in the world.

Few Americans know, or much care, about the opinions foreigners hold of the United States. This was displayed during the ignorant and solipsistic debate over when or whether the United States will pay its debts, which concluded Tuesday with a promise that it will soon be renewed.

Both in China and abroad, Li has the potential to transcend her sport. Her treatment after winning the French Open expedited her elevation to the status of a National figure in China. But more than Party endorsement, Li is an icon with a peculiar ability to touch to both eastern and western audiences. Finally China has a true soft-power icon.

Xinhua, the news agency run by Chinese government, joined Time Square’s glowing pantheon of corporate iconography Monday, taking the second-highest position in a tower of flashing displays for Prudential, Coca-Cola, Samsung and Hyundai.For Xinhua, the billboard highlights its shift into more visible position in New York’s media landscape.