soft power

Americans' confident belief in the uniqueness, yes the exceptionalism, of their country, rested on an essential faith in liberty, and individualism and anti-statism at home, and in the power of our example, and muscle now and then, in foreign lands. Mr. Obama is ill-at-ease with that worldview. Our country has had pessimism on offer and has invariably rejected it.

Dainius Rutkauskas came up with a novel way of rebranding his little country. Lietuvos Kvapas is Lithuania's "national perfume" ...Developed by Rutkauskas and two other Lithuanian entrepreneurs and produced by the French perfumery Galimard, Lietuvos Kvapas – literally, "the scent of Lithuania" – is an attempt to create a positive national brand.

...Singapore is also investing in the soft power of maritime supremacy as much as the hard power of metal boxes. The city is becoming a centre of maritime architecture and green maritime technology to complement its lead in terms of the legal and financial aspects of maritime technology.

The term "soft power" refers to using warships for humanitarian purposes, such disaster relief, which had not been a Chinese capability . Now it has recently built a... hospital ship and... Landing Platform Dock helicopter landing ship — both of which deployed to Middle East nations in 2010.

More recently, whilst in office from 2003 to 2010, former President Lula da Silva presided over an era of unprecedented political and economic engagement between Brazil and Africa. In that time Brazil has doubled its number of embassies on the continent to 34, tripled its exports to over $9.5bn in 2010 and quadrupled trade with Africa.

Among foreign leaders and in global markets, the political histrionics have eroded America’s already diminishing aura as the world’s economic haven and the sole country with the power to lead the rest of the world out of financial crisis and recession. Now the topic of discussion...is whether the Age of Obama is giving way to an Age of Austerity, one that will reduce America’s influence internationally.

Its popularity underscores the quiet success China's “soft power” push is having in unlikely locations. The Tamil station, which broadcasts every day from a modest 12th floor office, has more than 25,000 registered listeners ... in Tamil Nadu and the rest of India, Sri Lanka, Malaysia, Singapore...

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