More recently, whilst in office from 2003 to 2010, former President Lula da Silva presided over an era of unprecedented political and economic engagement between Brazil and Africa. In that time Brazil has doubled its number of embassies on the continent to 34, tripled its exports to over $9.5bn in 2010 and quadrupled trade with Africa.

Among foreign leaders and in global markets, the political histrionics have eroded America’s already diminishing aura as the world’s economic haven and the sole country with the power to lead the rest of the world out of financial crisis and recession. Now the topic of discussion...is whether the Age of Obama is giving way to an Age of Austerity, one that will reduce America’s influence internationally.

Its popularity underscores the quiet success China's “soft power” push is having in unlikely locations. The Tamil station, which broadcasts every day from a modest 12th floor office, has more than 25,000 registered listeners ... in Tamil Nadu and the rest of India, Sri Lanka, Malaysia, Singapore...

Culture as an underlying force that shapes global public diplomacy remains curiously unexplored. Yet, every aspect of an entity’s public diplomacy...is touched by culture. Intercultural scholars have cautioned that to overlook culture’s influence is to remain vulnerable to its power. Conversely, with the benefit of cultural knowledge, one can more effectively harness that power.

A version of Spain’s famous La Tomatina festival has arrived in the Indian capital city of New Delhi. The festival, which is celebrated every year at the end of August in Buñol, Spain, involves people throwing squashed tomatoes at each other. The tomato festival has however, led to a war of words on Facebook and Twitter between Tomatina enthusiasts and others who question the tastefulness of the event.

Blair's further message is that the growing aggressive secularism in the West is the wrong response. It misreads and misconceives the nature of the 21st century and the best path to social harmony in a more globalised world... Blair is a champion of both hard and soft power.... Because the struggle is against an extremist ideology it must be met by a soft power strategy in terms of the battle of ideas.

Iranian leaders have tried to portray democracy movements in the Arab world as inspired by their 1979 Islamic revolution.. However, a new poll by the Arab American Institute shows approval of Iran's role in the region plummeting since 2006...