soft power

Beijing's strategic plan to dominate Vietnam, the intellectuals assert, is already well-advanced, to the point that the economy is virtually under Chinese control and Chinese ‘soft power' has corrupted the nation's political life.

The British Museum is to stage a major exhibition dedicated to the hajj, the Islamic pilgrimage to Mecca. Hajj: journey to the heart of Islam will bring together historic and contemporary objects – including manuscripts, textiles, archaeological items and photography – to explore the experience and importance of the pilgrimage. The museum's director said it would enable a global audience to deepen their understanding of the significance and history of the hajj.

Selling Nepal as a wedding destination for gay couples, many of whom live in countries where same-sex marriage is illegal, has been widely embraced by the entrepreneurs of the tourism sector, a once thriving industry that was dealt a severe blow during the decade-long Maoist insurgency that claimed the lives of 16,000 people.

It is not just in the realm of hard power that the United Kingdom is becoming dangerously weakened; many of our most important soft power assets are also being reduced. This ignores a very important and unchanging fact: ultimately it is power that underpins the prosperity and freedoms that so many of us take for granted.

July 17, 2011

Like the economy itself—though less noticed abroad—Italy’s ancient monuments and cultural heritage are crumbling. At stake is not just sentimental attachment to national monuments. Italy draws more than 45 million visitors every year, making tourism the country’s primary industry. Italy, as a brand, doesn’t just denote quality and beauty, but translates into euros.

The potency of mangoes — and their — mythical reputation in Pakistan and many other parts of South Asia, was brought home to me last week when, as it does most years, the Pakistani embassy in Brussels held a ‘mango extravaganza’ in a prestigious local hotel whose chef has finessed the art of turning mangoes into pieces of culinary magic.

Hu Yuandong of UNIDO...says the focus of the project is job creation, poverty alleviation and environmental protection. Xiao has made clear that the $3bn investment is not coming from the Chinese government, but rather from various funds "around the world" - even from the Middle East. But it would be difficult not to see this as a smart move by China and an extension of its soft power.

Turkey is a bridge between East and West, the only Muslim member of NATO... It is also a free market success story and a geopolitical “soft power,” an agent of moderation, reconciliation, peace and stability in a volatile region stretching from the Middle East to Afghanistan/Pakistan and from the Mediterranean to the Balkans and the Caucasus.

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