What better way to build bridges across borders than with some light entertainment and gripping love affairs? The soaps and serials that are being scheduled into primetime viewing slots region-wide are creating a desire for cultural exchange, a sort of knowing me, knowing you effect. The frenzy caused by the popularity of Turkish soaps is capturing the imaginations of its viewers.

“Both Australia Network and Radio Australia represent a significant public investment in public diplomacy objectives,” he declared. “When you look at the expansion of international broadcasting as an arm of soft diplomacy, governments are using their public broadcasters to do this work...."

More broadly, a default would leave America a global laughingstock. Our “soft power,” our promotion of democracy around the world, and our influence would all take a hit. The spectacle of paralysis in the world’s largest economy is already bewildering to many countries. If there is awe for our military prowess and delight in our movies and music, there is scorn for our political/economic management.

The popularity of Turkish television series, from the Balkans to the Middle East, has brought Turkey to an international audience, and is subtly transforming the image of the country abroad.

When outsiders think about South Asia, they typically picture a region that’s wracked by violent religious extremism, a place where groups like the Taliban, al-Qaeda and Lashkar-e-Taiba are active and deadly. Then there’s the image of clandestine nuclear proliferation...

Meanwhile, China's official media lauded Yao's contribution to "soft power" diplomacy and his country's image overseas. The Communist Party mouthpiece, the People's Daily, said the former Houston Rockets center had projected a wholesome image of contemporary China and boosted the country's "soft power."

U.S. President Barack Obama recently met with the Dalai Lama at the White House despite strong objections from China. Shortly after the meeting, China expressed its high indignation and determined opposition in a stern formal complaint with the United States.

"..industry should focus on promoting independent innovation and core competence to grapple with increasingly stiff challenges," Zhang said. He further suggested that sectors such as the auto industry...should enhance soft power to build brand names and compete in the overseas market.