For nations like Australia, consistent policy delivery, both in the international and domestic arenas sits inevitably at the core of its reputation, and its campaign. Strong policy is a fundamental platform from which a nation’s reputation is communicated and understood. Nothing speaks more clearly to the identity, values and intent of a nation that its actions and performance in this space.

India is to set up a central foreign aid agency to prevent funds from being misused and delays in aid delivery. India's aid commitments have soared in recent years as the country seeks to improve its strategic, political and economic clout on the world stage, especially as China extends its hand.

The U-20 is Colombia’s biggest-ever international sports event. This time around, the country is embracing the challenge. The games will be played in Bogota, Medellin, Cartagena and five other cities and watched on TV by 500 million people around the world. Spectators will learn about the country’s improved security, booming economy and natural beauty.

The reason we do it is it's part of who we are," Rudd said. "Part of America's great standing around the world since World War II is it's combination of hard power and soft power. ... U.S. aid given around the world helps their standing in the world. It's part of the American greatness that we've seen.

Heidi Wastweet is a Seattle sculptor and medallic artist, but one of her passions is to design money — coins, specifically...and now she gets to design the future of the United States' coins. Coins may be viewed as chump change, says Wastweet, but the image on a penny, nickel or quarter can influence the way we and the world view America.

What better way to build bridges across borders than with some light entertainment and gripping love affairs? The soaps and serials that are being scheduled into primetime viewing slots region-wide are creating a desire for cultural exchange, a sort of knowing me, knowing you effect. The frenzy caused by the popularity of Turkish soaps is capturing the imaginations of its viewers.

“Both Australia Network and Radio Australia represent a significant public investment in public diplomacy objectives,” he declared. “When you look at the expansion of international broadcasting as an arm of soft diplomacy, governments are using their public broadcasters to do this work...."