The U-20 is Colombia’s biggest-ever international sports event. This time around, the country is embracing the challenge. The games will be played in Bogota, Medellin, Cartagena and five other cities and watched on TV by 500 million people around the world. Spectators will learn about the country’s improved security, booming economy and natural beauty.

The reason we do it is it's part of who we are," Rudd said. "Part of America's great standing around the world since World War II is it's combination of hard power and soft power. ... U.S. aid given around the world helps their standing in the world. It's part of the American greatness that we've seen.

Heidi Wastweet is a Seattle sculptor and medallic artist, but one of her passions is to design money — coins, specifically...and now she gets to design the future of the United States' coins. Coins may be viewed as chump change, says Wastweet, but the image on a penny, nickel or quarter can influence the way we and the world view America.

What better way to build bridges across borders than with some light entertainment and gripping love affairs? The soaps and serials that are being scheduled into primetime viewing slots region-wide are creating a desire for cultural exchange, a sort of knowing me, knowing you effect. The frenzy caused by the popularity of Turkish soaps is capturing the imaginations of its viewers.

“Both Australia Network and Radio Australia represent a significant public investment in public diplomacy objectives,” he declared. “When you look at the expansion of international broadcasting as an arm of soft diplomacy, governments are using their public broadcasters to do this work...."

More broadly, a default would leave America a global laughingstock. Our “soft power,” our promotion of democracy around the world, and our influence would all take a hit. The spectacle of paralysis in the world’s largest economy is already bewildering to many countries. If there is awe for our military prowess and delight in our movies and music, there is scorn for our political/economic management.

The popularity of Turkish television series, from the Balkans to the Middle East, has brought Turkey to an international audience, and is subtly transforming the image of the country abroad.

When outsiders think about South Asia, they typically picture a region that’s wracked by violent religious extremism, a place where groups like the Taliban, al-Qaeda and Lashkar-e-Taiba are active and deadly. Then there’s the image of clandestine nuclear proliferation...