soft power
Today, with popular revolutions upending the political order in the Middle East, an unprecedented natural disaster devastating Japan, and his own government hovering on the verge of shutdown, it may seem odd to many that U.S. President Barack Obama is choosing to embark on a five-day tour of a region often considered an afterthought in international politics.
Hard power has been used often in the context of national security by a number of states, if the aims have not been achieved it is primarily because of their inability to employ all elements of national power.
As visitors from Taiwan and the rest of the world are discovering, however, there are more than flowers on display. The beauty of Taiwanese culture is highlighted through thousands of scheduled cultural performances, and local achievements in horticulture, science and environmental protection can also be seen.
The tsunami that has devastated the northeastern coast of Japan will be a chance, as with the Indian Ocean Tsunami, for American soft power to shine. The massive American military establishment will now be mobilized to save lives and provide aid.
Products are effective ambassadors for many countries. For Germany, other than soccer, cars and beer are top envoys. The “Swiss” army knife is known worldwide...Though those attributes also reflect stereotypes, they help states to create positive associations with them. The examples show how closely linked economic diplomacy, public diplomacy, nation and place branding are.
“Mucize Kuruyemiş Fındık Diyarı Türkiye” –“The Miracle Hazelnut comes from Turkey” shines in bold red letters on small packages of nuts. The flight attendant on this Turkish Airways flight TK0829 to Istanbul hands out another round of snacks. The white crescent moon and star decorate all treats. Later on, I learn that Turkey is a leader in hazelnut production, earning about 825.9 million U.S. Dollars from exports. As mentioned in historical documents, the hazelnut has grown for 2300 years on the Black Sea coast in the north of Turkey.
According to a U.S. State Department official, the concept of “smart power” ― the intelligent integration and networking of diplomacy, defense, development, and other tools of so-called “hard” and “soft” power ― is at the heart of the Obama administration’s foreign-policy vision. Currently, however, Obama’s smart-power strategy is facing a stiff challenge from events in the Middle East.
The increasingly assertive role in international politics being promoted by Bejing since the Group of 20 was set-up has been accompanied by a strategy of cultural diplomacy designed to project soft power to the rest of the world.