Branding China as a free rider on the international order not only affects China's relations with the West, but also has strongly negative effects on China's international image.
Fighting this argument is a huge public diplomacy problem for China.

As an ancient civilization that has lasted five thousand years, the Chinese civilization has learned a profound lesson by witnessing the ups and downs of other cultures. The lesson is that a culture can be better sustained through openness and become stronger by including diversified external influences.

Due to the pressure either by NATO or the EU, as well as, the efforts by the countries involved, the Iranian influence has rather decreased, but it remains in the form of a "soft power" structure, closely related to the state apparatus of Teheran.

Often mistaken for being under China's sovereignty and sometimes even for being Thailand, Taiwan is pushing hard to stake out a more distinct international image.

Russia has begun financing “nongovernmental” organizations and “independent” mass media outlets that are willing to advance the Kremlin’s understanding of Russian interests (interests that, as a rule, contradict the interests of Moldova itself).

Despite no-expenses-spared efforts to boost its soft power, such as the Shanghai Expo and plans to open a Xinhua news agency office atop a skyscraper in New York’s Times Square, China’s image has taken a beating in recent months...

A cultural event themed “Holland village” is being held at the September 23 Park in Ho Chi Minh City from October 22 to 31.The event will introduce to Vietnamese the culture and customs of the people and country of the Netherlands.

The leader of the renowned Ming Hwa Yuan Gezai opera troupe from Taiwan hailed British audiences as "bosom friends" Friday and voiced hope that the troupe will have another chance to perform in the U.K. capital to bolster in-depth cultural exchanges between the two countries.