soft power
Today China’s projection of “soft power” involves a $7 billion international radio and TV broadcasting campaign. In funding, languages reached, frequencies used, and hours on the air, it already outpaces the two other major international broadcasters: Voice of America (VOA) and the BBC World Service.
What is going on here? China, it turns out, wants to increase its soft power by having Xinhua compete with news organizations like CNN and the BBC and is hiring a large number of western journalists. In fact, the government is pouring money into this effort.
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Welcome to the October issue of PDiN Monitor, CPD's electronic review of public diplomacy in the news. This issue focuses on the topic of Entertainment Diplomacy.
After the midterm elections, Barack Obama will get a chance to follow a long line of American presidents who have had setbacks at home. He will go abroad. His long-delayed Asian trip this week - India, Indonesia, South Korea and Japan - is by chance perfectly timed.
What the West needs most is a fresh look at the full range of its capabilities and interests. Only then can its power fulfill its purpose. Seen as a wonder tool, smart power has been embraced as a fresh and benign aspect of power; a definably formulaic mix of soft (cultural) power and hard (military) power.
Co-author: Andras Simonyi
Budapest, Hungary -- In the run-up to the NATO summit Nov. 19 in Lisbon, the transatlantic community must confront not just the burning issues it faces (from Afghanistan to Russia), but the way free nations can and should wield their power for global progress.
A century ago, the rise of Germany and the fear it created in Britain led to world war. Some analysts predict a similar fate from the rise of China and the fear that is creating in the United States.
A new study by the World Bank’s Jishnu Das and Pomona College’s Tahir Andrabi titled In Aid We Trust: Hearts and Minds and the Pakistan Earthquake of 2005 reiterates that humanitarian aid can win local favour. The study shows that those Pakistanis who interacted with aid workers after the 2005 earthquake retained positive impressions and high levels of trust in westerners four years after that calamity.