soft power

September 23, 2010

What does China stand for? That question arose at a recent dialogue between Confucian and African thinkers in South Africa funded by the Confucius Institute. Such dialogues are relatively new: They are carried out on non-Western terms and funded by non-Western organizations...But which values does China stand for and how can they be promoted abroad?

President Obama on Wednesday unveiled a policy directive that defines the pursuit of global development as a “core pillar of American power.” Under the directive, development and foreign assistance are for the first time elevated to the level of key factors in US national security and economic policy.

Earlier this year at the National People's Congress, Premier Wen Jiabao stated in his government work report that China will attach more importance to cultural development to enhance the international influence of Chinese culture. This is just the latest confirmation that China recognizes that it has to enhance its global image by the exercise of soft power.

Seldom in the past decade, unlike today, has China been surrounded by all-around conflicts and disagreements with major powers and neighboring countries on issues such as currency, maritime rights and territorial disputes.

From October 3, the city will be playing host to not only over 7,000 athletes but also a host of artistes and Bollywood personalities as well. The cultural extravaganza, billed as Delhi Celebrates, will not only bring singers and musicians to the city but also theatre personalities, well known chefs, artisans, poets and litterateurs.

When I come across a statement about “winning the hearts and minds” of this or that group, I usually roll my eyes because the phrase is usually being tossed out without regard to underlying requirements or even reality.

In a refreshing break with the daily dose of gloomy headlines about the current state of British-Iranian relations, there was, at last, something to cheer about last week as the “soft” power of art and culture trumped hard-nosed diplomacy.

Taiwan bands Sizhukong and Matzka will perform in Latin America to promote the nation’s image abroad and celebrate the nation’s upcoming centennial, the Government Information Office said Sept. 17.

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