Pakistan's permanent representative to the United Nations Abdullah Hussain Haroon and Pakistani Peace Builders (PPB) will host the 1st Annual New York Sufi Music Festival on Tuesday at Union Square, New York City, with an objective to present "soft image" of Pakistan through cultural diplomacy.

Today, India has an historic opportunity to claim its rightful place. But will India be able to assert itself on the global stage? Will the pride of this resurgent India emerge to counter factors that affect our image? Building Brand India is an imperative we cannot afford to ignore.

In search of soft power, Brazil is turning itself into one of the world's biggest aid donors. But is it going too far, too fast?

As if there were any doubt about India’s mounting anxieties concerning its status vis-à-vis China, the July 12th issue of India Today, India’s largest-circulation newsmagazine, includes an article on Indian versus Chinese soft power that depicts a substantial Indian deficit.

As if there were any doubt about India’s mounting anxieties concerning its status vis-à-vis China, the July 12th issue of India Today, India’s largest-circulation newsmagazine, includes an article on Indian versus Chinese soft power that depicts a substantial Indian deficit.

The Chinese Communist Party has detailed its ambitious but secretive strategy for transforming the internet into a force for keeping it in power and projecting ''soft power'' abroad.

Some 1.6 million people visited Israel between January and July, according to figures released by the Tourism Ministry on Monday – an increase of 39 percent over the same period in 2009, and 10% more than in 2008, the country’s previous record year.

For years, Bollywood’s producers and directors have favored the pristine backdrop of Switzerland for their films... In the process, they have created an enormous curiosity about things Swiss in generations of middle-class Indians, who are now earning enough to travel here in search of their dreams.