soft power
BigBang and CL turned out to be the only South Koreans in the pool of 127 candidates of the online poll, along with U.S. President Barack Obama, Chinese President Xi Jinping, Pope Francis, Facebook founder Mark Zuckerberg and Hollywood star actor Leonardo DiCaprio.

Remembering Jack Masey, a giant in American public diplomacy.
What is public diplomacy, quite often mentioned in the news? And how has it — and its variants/related terms — changed the nature of traditional diplomacy, if at all? Dictionaries define traditional diplomacy as “ the profession, activity, or skill of managing international relations, typically by a country’s representatives abroad“ or “the art and practice of conducting negotiations between nations.”
Sport and cultural exchanges between countries and individuals “who are not on the best of terms” could help ease tensions, Spavor said in an interview. “At the very least, the involved individuals … can break down or dismiss preconceived negative ideas about each other.”
Pakistan’s Ambassador to the UN, Dr Maleeha Lodhi said the concert is an effort to project Pakistan’s soft image and present the country’s rich culture. ‘Public diplomacy is the most effective way to win hearts and minds’ and this aims to do just that.
Many studies have shown that global-terrorist threats cannot be solved solely by an individual state. In this sense, the practices of dialogue and cooperation, both through government-to-government and people-to-people contacts, should be maintained by Indonesia and Egypt.
Guangzhou Juyi Exhibition Company and Asian Heritage Museum Group have signed a joint-venture agreement on strategic cooperation in exhibition and trade in Malaysia for cultural relics or artefacts from China.
In a vast parking lot outside Cambodia’s famed Angkor Wat temples complex stands a new museum built by North Korea, part of a lucrative charm offensive by a hermit state exporting its monumental art to a handful of foreign allies. [...] “North Korea has discovered soft power, it has discovered cultural diplomacy ... they are trying to broaden the image of what North Korea is about..."