Sport and cultural exchanges between countries and individuals “who are not on the best of terms” could help ease tensions, Spavor said in an interview. “At the very least, the involved individuals … can break down or dismiss preconceived negative ideas about each other.”

Pakistan’s Ambassador to the UN, Dr Maleeha Lodhi said the concert is an effort to project Pakistan’s soft image and present the country’s rich culture. ‘Public diplomacy is the most effective way to win hearts and minds’ and this aims to do just that.

Many studies have shown that global-terrorist threats cannot be solved solely by an individual state. In this sense, the practices of dialogue and cooperation, both through government-to-government and people-to-people contacts, should be maintained by Indonesia and Egypt.

Guangzhou Juyi Exhibition Company and Asian Heritage Museum Group have signed a joint-venture agreement on strategic cooperation in exhibition and trade in Malaysia for cultural relics or artefacts from China.

In a vast parking lot outside Cambodia’s famed Angkor Wat temples complex stands a new museum built by North Korea, part of a lucrative charm offensive by a hermit state exporting its monumental art to a handful of foreign allies. [...] “North Korea has discovered soft power, it has discovered cultural diplomacy ... they are trying to broaden the image of what North Korea is about..."

Human rights in the West: does the reality live up to the rhetoric? On the surface, the cultural narrative seems innocent enough: billionaire philanthropists, political luminaries and transnational corporations, along with legions of staff and volunteers – all working together in the name of social justice, forging a better, fairer and more accountable world.
 

The elephant in the room isn't the strong-arming of Chinese State-Owned Enterprises in The Bahamas but rather their inability to grapple with the culture shock of doing business in the Caribbean region.

Companies are snapping up US film studios, which all want a piece of the mainland’s booming box office. But there is no such thing as a free lunch, warn observers. [...] The US$3.5 billion agreement [to buy Legendary Pictures]  is the largest cultural takeover by China, with American studios keen to capitalise on its burgeoning cinema market at a time when Beijing is pushing entertainment as a source of “soft power”.