soft power

After more than five decades of touring, the Rolling Stones will finally bring their music to Cuba Friday night for the first time. The performance is billed as the first open-air concert in Cuba by a British rock band. The concert marks a milestone as rock 'n' roll was considered subversive and decadent by the Castro regime no too long ago.

Baseball is obviously something that the United States and the Cuban people share a common love of and it's a part of both of our heritages, and frankly, also part of the type of exchanges that we are pursuing in business, in culture, in the arts, in sports that can bring the American and Cuban people closer together.

BigBang and CL turned out to be the only South Koreans in the pool of 127 candidates of the online poll, along with U.S. President Barack Obama, Chinese President Xi Jinping, Pope Francis, Facebook founder Mark Zuckerberg and Hollywood star actor Leonardo DiCaprio.

Air Up, by Storefront for Art and Architecture

Remembering Jack Masey, a giant in American public diplomacy.

What is public diplomacy, quite often mentioned in the news? And how has it — and its variants/related terms — changed the nature of traditional diplomacy, if at all? Dictionaries define traditional diplomacy as “ the profession, activity, or skill of managing international relations, typically by a country’s representatives abroad“ or “the art and practice of conducting negotiations between nations.”

Sport and cultural exchanges between countries and individuals “who are not on the best of terms” could help ease tensions, Spavor said in an interview. “At the very least, the involved individuals … can break down or dismiss preconceived negative ideas about each other.”

Pakistan’s Ambassador to the UN, Dr Maleeha Lodhi said the concert is an effort to project Pakistan’s soft image and present the country’s rich culture. ‘Public diplomacy is the most effective way to win hearts and minds’ and this aims to do just that.

Pages