Ahead of youth month, Brand South Africa has partnered with the Sunday Times Generation Next to host this year’s youth marketing conference. The conference looks at youth brand preference and consumer behavior and explores how the youth can drive growth in local brands. This partnership is in line with Brand South Africa’s domestic objective of promoting and championing programmes that enhance the Nation Brand.
Tourism is a key foreign exchange earner in East Africa. Rwanda, which is still heavily dependent on foreign aid after the 1994 genocide tore the nation apart, has been seeking to boost the sector. Tourism generated $404 million from 1.3 visitors in 2016, and revenues are expected to climb 14 percent to 460 million in 2017.
The South Africa based Sylt Foundation and Myanmar online journal, Be Untexed, collaborated to lead the event which included an art exhibition, workshop and poetry reading. Han Lynn, the curator of the art festival and member of Be Untexed online journal said, “‘Violent Memories’ is the long-term project of the ‘Transformation and Identity, Trauma and Reconciliation’ which includes eight different countries.”
The PPEM will allow the two countries to exchange information, identify common objectives and strategies and create opportunities for people in both countries to benefit from the sharing of social, cultural and economic capital across government, academia, business and civil society.
Since economic and social settings of sub-Sahara African countries are to a large extent similar, the findings from Rwanda will undoubtedly inform policy making in most other countries. The objective is to influence the laws, policies and programmes that can address the historically disadvantaged situation of rural women much more effectively.
President Mamnoon Hussain has asked the High Commissioner-designate to South Africa to protect Pakistan’s national interests and promote bilateral political, economic and trade relations; while projecting the soft image of Pakistan. [...] The president called for looking after the interests of Pakistani diasporas in South Africa and other concurrently accredited countries.
The dynamics of the global economy are shifting apace. With uncertainty in developed markets such as the UK, the US and Europe, many brands are looking beyond their traditional customer bases in search of new opportunities and sources of growth. Africa, the world’s poorest continent but also the most untapped by consumer brands, looks set to benefit.