In a statementent titled “Turkish Airlines tried to sponsor Racing to wash the image of the authoritarian government of Turkey,” Armenian Youth Federation of South America organization welcomed the decision. “For several years, Turkish Airlines became the main weapon of Turkish diplomacy around the world sponsoring important sports figures like Kobe Bryant or Lionel Messi. They exhibited their brand with recognized and admired figures to hide the reality of what is currently living the Turkish people,” said the Armenian youth organization.

With an eye on giving impetus to neighborhood first policy amid thaw in ties with Pakistan, India will host South Asian Games (SAG) in Guwahati and Shillong from Feb 6-16 2016. Delhi hopes that the Games will enhance people-to-people and youth links among eight South Asian countries in the spirit of Modi government's importance to neighboring states. 
 

Players as pawns in political games is not always a bad thing. Major League Baseball is about to visit Cuba on a "Goodwill" tour that marks the Dec 17 meeting last year between Barack Obama and Raul Castro when the two presidents agreed to start to "normalise" the relationship between the countries.

A State Department official said in an email that the American Embassy in Havana was aware of the efforts by private institutions like the Caribbean Baseball Initiative to increase ties between the two countries, and described baseball as “an excellent avenue for sports diplomacy and creating good will between our peoples.”

Pakistan-India cricket matches have also offered opportunities for cricket diplomacy as a means to improve relations between the two countries by allowing political leaders to exchange visits and cricket followers from either country to travel to the other to watch the matches.

The program fits neatly with the Department of Foreign Affairs and Trade's new focus on sports diplomacy. The 2015-18 strategy launched in June this year aims to use sports skills, facilities and knowledge to promote Australia and strengthen links with countries and communities in the region.

Why targeting a sporting event often feels like a direct attack at the heart of a nation […] Sport has always been seen as a manifestation of national identity. It is sometimes an outlet for our most primitive, tribal instincts, or, as the former Holland coach, Rinus Michels, put it: "Football is war."