Nothing confirms better the proposition that hard power is getting softer, and soft power harder than the grand spectacle of Qatar’s World Cup final. The standard Joe Nye definition of soft power has always put culture — in...
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Team Public Diplomacy
Oct 30, 2015
This week, PD News headlines showcased the myriad powers of sports diplomacy to attract audiences, advance relations with foreign and domestic publics, and advocate for social change. During a state visit to England, Chinese President Xi Jinping expressed hope that Britain and China “would strengthen cooperation and exchanges in the area of sports,” noting the power of football to “build bridges with Britain.” Meanwhile, the World Rugby governing body backed a global campaign to eradicate homophobia within the sport, while a soccer club in Leeds, England launched a “Football for All” project to support refugees and asylum seekers.
- Barca ready to take UEFA to court over Catalan flag – Yahoo News
- In Manchester, Xi Plays Up Soccer to Build Bridges with Britain –Reuters
- Ping-Pong Meets Music in Diplomatic Tryst –ECNS
- Rugby Comes Out on Gay Rights – Yahoo News
- Sporting Soft Power Is Cheaper than Hard Power but not always Successful –Play the Game
- Yorkshire 'Football for All' Project Helping Refugees – Al Jazeera
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Photo by Cedric Lange | CC BY-NC-SA 2.0
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