sports diplomacy

Yep, the Azeris have oil... huge amounts of the stuff, so much so that the country is the ugly guy made good who’s suddenly never lonely. And Azerbaijan likes it, to the extent it wants to re-brand itself as a cultural, social and economic hot-spot rather than some backwater parked next to the Caspian Sea. And sport is a perfect branding opportunity.

New reseach paper evaluates the impact of the 2010 FIFA World Cup for South Africa's brand identity.

The NBA is the first U.S. professional league to visit sports-crazy Cuba since the declaration of detente between the Cold War enemies late last year. Stars such as former MVP Steve Nash and Hall of Fame inductee Dikembe Mutumbo will open a four-day training camp Thursday to wage athletic diplomacy and boost the profile of Cuba's arguably fourth most-popular sport, after baseball, boxing and soccer.

Orlando Magic interim coach James Borrego will become a bit of an experimental gym rat when he visits Havana for a three-day trip that begins on Thursday. He doesn't speak much Spanish. He doesn't know much about Cuba. Never been, in fact. Not sure if he's ever experienced the taste sensation known as a mojito. But he knows basketball. And he knows about the power of sports to be able to bridge cultures and political ideologies.

The National Basketball Association wasted little time reaching out to Cuba. But lingering enmity toward the communist nation may force the NBA—and other sports leagues—to proceed with caution.

It is important to appreciate that cricket has for many years been the lifeblood of the Australia-India relationship. Historically, it has often been said that the Australia-India relationship is based on three things: cricket, Commonwealth and curry. 

Despite hostility between countries, sports remain a channel of communication and exchange. 

 

The announcement comes amid talks by Washington and Havana to work toward the restoration of diplomatic relations between the former Cold War foes. The Cuban and Cosmos teams conducted their own negotiations in January, during a CONCACAF Under-20 tournament in Jamaica.

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