sports diplomacy

Don't miss this video of Swedish soccer player Zlatan Ibrahimovic, who uses tattoos to raise awareness about world hunger.
In a statement on Twitter, Mr. Modi said he conveyed “best wishes” to the Pakistani prime minister for the 2015 Cricket World Cup, as well as to Afghan President Ashraf Ghani, Sri Lanka President Maithripala Sirisena and Bangladesh Prime Minister Sheikh Hasina. “Cricket connects people in our region & promotes goodwill,” Mr. Modi said in another tweet.
The Washington, D.C.-based organization has since evolved into a sports diplomacy outfit, encouraging cultural exchanges and donating skateboards and gear to Cuban youth.
Last year the Superbowl had an estimated audience of 111.5 million viewers. But world over there is an audience for sport, just different sports. This post we’re going to look at the biggest sporting events in the world, at least by television audience size. One, because it’s fun. And two, because public diplomacy is always in search of audiences, and these sporting events are unquestionably some of the biggest.
President Obama’s initiative to begin normalizing relations with Cuba provides optimum conditions for CubaSkate, a D.C./L.A. based NGO which delivers skateboards to Cuban youth and promotes dialogue between the two countries with blessing from the Cuban government.
An avalanche of criticism of FC Bayern Muenchen, a leading soccer brand and Germany's most successful club, for playing a commercially driven friendly against Saudi Arabia's FC Al Hilal amid a crackdown on dissent in the kingdom ... highlights the increasing risk autocratic Gulf states run in employing the sport to polish tarnished images and project soft power.