Social cohesion and economic transformation are at the heart of the Arts and Culture Ministry. Briefing media ahead of his Budget Vote Speech on Thursday, Minister Nathi Mthethwa briefly outlined the role of arts, culture and heritage in the economic and social transformation of the country. He said his speech will be rooted in the National Development Plan (NDP), particularly on issues of economic and social transformation.

Down a dirt road in a back corner of a vast Tehran sports complex, several dozen young men recently took part in tryouts for Iran’s national baseball team.  These ballplayers, some of them fasting for the holy month of Ramadan in the scorching July heat, are part of a small but growing number of Iranians taking up America’s pastime despite long odds.

The Worcester Bravehearts, the city's Futures Collegiate Baseball League team, will host the Taiwan national team later this month, but it's more than just a game. It's also about building educational and economic relationships with the country formally known as Chinese Taipei. 

As the BRICS Summit meets hot on the heels of the FIFA World Cup, also in Brazil, a remarkable trend is apparent. Most of the major global sports events such as the World Cup and the Olympic Games are taking place in the emerging powers of the 21st century. Russia, China and South Africa are all hosting the World Cups or Olympics along with Brazil in recent years. This phenomenon reflects a trend to adopt global sports events as a diplomatic tool to enhance prestige and become more socially accepted in the established world order.

As the World Cup drew to a dramatic close on July 12, CPD reached out to a few public diplomacy experts and asked whether they thought Brazil’s hosting of the tournament had been worth it, in terms of its global image and soft power, and what it means for the country as it prepares for the arrival of the Olympics in 2016.

Even normally quiet streets were electrified early Monday by Germany’s dramatic 1-0 win of the World Cup in extra time, a victory that symbolized, at least to fans, not just the country’s dominance of Europe, but its global prominence. Car horns and vuvuzelas honked, and fireworks and firecrackers exploded. On the Kurfuerstendamm, the gleaming street of stores and restaurants that was the symbol of West Berlin during the Cold War, cars quickly jammed traffic and fans draped themselves in the black, red and gold of the German flag.

Sunday’s final concluded a monthlong tournament that presented a jarring contrast between Brazil’s hosting of the tournament and its achievement on the field. The World Cup was well organized despite fears that it would be chaotic. The Brazilian people were hospitable. The soccer was largely attractive and attacking. Some have called this the best World Cup in recent memory. Soccer became so absorbing that widespread protests - against perceived wasteful spending on the World Cup and the 2016 Rio Olympics - did not occur after undermining a warm-up tournament last year.