As the BRICS Summit meets hot on the heels of the FIFA World Cup, also in Brazil, a remarkable trend is apparent. Most of the major global sports events such as the World Cup and the Olympic Games are taking place in the emerging powers of the 21st century. Russia, China and South Africa are all hosting the World Cups or Olympics along with Brazil in recent years. This phenomenon reflects a trend to adopt global sports events as a diplomatic tool to enhance prestige and become more socially accepted in the established world order.

As the World Cup drew to a dramatic close on July 12, CPD reached out to a few public diplomacy experts and asked whether they thought Brazil’s hosting of the tournament had been worth it, in terms of its global image and soft power, and what it means for the country as it prepares for the arrival of the Olympics in 2016.

Even normally quiet streets were electrified early Monday by Germany’s dramatic 1-0 win of the World Cup in extra time, a victory that symbolized, at least to fans, not just the country’s dominance of Europe, but its global prominence. Car horns and vuvuzelas honked, and fireworks and firecrackers exploded. On the Kurfuerstendamm, the gleaming street of stores and restaurants that was the symbol of West Berlin during the Cold War, cars quickly jammed traffic and fans draped themselves in the black, red and gold of the German flag.

Sunday’s final concluded a monthlong tournament that presented a jarring contrast between Brazil’s hosting of the tournament and its achievement on the field. The World Cup was well organized despite fears that it would be chaotic. The Brazilian people were hospitable. The soccer was largely attractive and attacking. Some have called this the best World Cup in recent memory. Soccer became so absorbing that widespread protests - against perceived wasteful spending on the World Cup and the 2016 Rio Olympics - did not occur after undermining a warm-up tournament last year.

Germany and the United States sought on Sunday to restore vital ties badly frayed by a spying row which led to the expulsion of the CIA station chief in Berlin. Secretary of State John Kerry emerged from talks with his German counterpart Frank-Walter Steinmeier to offer reassurances that the two vital transatlantic allies remain "great friends". In a bid to lighten the atmosphere and use sports diplomacy, Kerry even wished his counterpart "good luck" in Sunday's football World Cup final when Germany will take on Argentina.

The team that lost this week is trying to beat the other team that lost this week. It's Brazil versus Netherlands -- honestly, I may have that wrong -- and at this point, even Brazilian supermodel Adriana Lima is barely interested. From a geopolitical balance-of-power perspective, does anyone care who comes in third? Is there a war in history where a country took home (at least, what was left of home) the proverbial bronze medal? After President Bush declared Mission Accomplished in the Iraq war, did he announce a run-off between Afghanistan and Iran?