sports diplomacy
The World Cup might not be all hearts and roses for Brazil.
Twitter, YouTube and Facebook are expected to be busy during the Brazil tournament, which an Adidas exec predicts will "undoubtedly be the most social World Cup ever and probably the most social event in history."
Michael Govan, LACMA CEO and director, talks with CPD about "Fútbol: The Beautiful Game," a LACMA exhibit devoted to diverse contemporary art focusing on this popular sport.
Bruce’s List is a compilation of books, journal articles, papers, and blogs on public diplomacy, and features a number of CPD scholars. Read the June 2014 edition.
In one sense Brazil’s mega-event diplomacy has already worked, for it has brought the country an unprecedented degree of global scrutiny. But it has not been delivering quite the message intended.
Vietnamese and Philippine naval forces planned to play football, volleyball and tug-of-war Sunday in the first such display of camaraderie in the Spratly Islands in the South China sea where territorial rifts with China have flared.
Some of the world’s best soccer players are gathered in Brazil for the 2014 World Cup, which begins next week. But during the rest of the year, the 736 players who are members of national teams play on club teams around the world in 53 different countries. Pew Research analyzed the final rosters for each of the 32 qualifying nations posted to FIFA’s official website and found a total of 476 players (65%) who currently play for clubs in countries outside of their World Cup nation.
As FIFA's global sponsors work to maximize their brand engagement prior to next week's World Cup, host country Brazil and 2022 host Qatar struggle to overcome negative press and poorly-planned branding strategies.